How to create a blog?
Having a blog is essential to marketing strategy worthy of the name. This approach has many advantages, it would be a shame to go past this opportunity. Indeed, the articles that your blog will contain can incite the readers to make a purchase of the product or the service that you offer. The blog has celebrated its 20th anniversary this year nevertheless this does not mean that it is old fashioned! Quite the contrary! It can bring you a lot of benefits that are not only economic. On theory, putting a blog in place looks easy, but in practice, things are not that simple.
In a former article, we explain how to write efficient blog articles. Today, we are going to continue on this streak and explain how to write a blog worthy of its name. For this, we will explain in detail the 5 basic steps to create a blog.
Table des matières
1.Why have a blog?
A blog is a space on your website where you can share articles, they will contain advice, tips, tricks, news and trends you should follow for example. The aim of a blog is absolutely not for e-commerce. If you decide to start a blog for your business, this will allow you to maximise your visibility, generate traffic to your website and develop a certain proximity with your clients.
“The businesses that publish more than 16 articles per month has 3,5 times more traffic.” (Reference: redacteur.com)
Furthermore, thanks to your blog you are going to be able to enhance your experience. To your potential clients, you are going to look like a company that masters its subject and can answer their questions.
2. 5 steps to creating a blog
To create a blog, different steps should be followed. We are now going to go through the 5 crucial steps in producing your blog.
Identifying the principal objectives and the subject of the blog
This step is very important as the principal subject of the blog will determine the content that you will publish. Thereby, if you wish to start a blog on cars, it is essential that the theme that you choose is in accordance with your principal subject. A good exercise to do before creating your blog is to find some that inspire you. Thereby, when you will check out the competitions’ articles you will have the opportunity to take out subjects that work the best and you can inspire yourself from them.
“77% of internet users read blogs regularly.” (Reference: D. John Carison)
If you want to create a durable and profitable blog for commercial purposes, the subjects to approach are those linked to your activities. Thereby, if you do not have a product or service yet to offer to your clients, you should identify them before starting the blogging adventure.
When you decide to start a blog linked to your activity, you will be able to win new clients thanks to it. Thereby, your profitability will be linked to your blog performances. Furthermore, will be even more important in the eyes of your future clients if they tackle themes that seek information before being bought. Your articles will bring them precious advice for their future purchases.
Identify a domain name
A domain name is the name that is indicated in the search URL corresponding to your blog. In short, it is your digital address. To improve your ranking on search engines, we recommend having an identical blog name to the one that you can find in the URL. Moreover, determining a good address will include a professional feeling towards your readers. To choose your domain name, we recommend that you select one in relation to your activity and your business. At the SEO level, this will facilitate your readers’ life. The aim is to help them find you easily. It is not essential to find all the important words in your blog in the URL as they will be able to be placed somewhere else during the SEO. However, keep in mind that it is essential that your potential clients can reach you in a couple of clicks. You need to make their lives easier. It will also be essential to select relevant keywords.
If you are in need of inspiration, there are business name generators that will help you greatly determine a name for your blog. Generators have been developed to help you. If you are lacking inspiration, tools like DomainWheel, NameMesh, Bust a name, etc. will inspire you greatly. Once your domain name is selected, it is important to check that it is still vacant. Indeed, the digital address works the same way that a postal address works. If someone already owns a good under a determined address, no one else will be able to hold it. To make sure it is available, either turn to online tools or your host.
Choosing a CMS (Content Management System) and a host
At this step, you are going to have to determine the structure that is going to welcome your content and a host that will provide you with servers that will make you accessible online. To create a blog easily, intuitive and coding-free CMS will be your best friend. As a reminder, a blog is a personal journal available on internet. It contains mainly text, some pictures and sometimes a video. It is not necessary to have a lot of space on the servers and to choose complex solutions.
Having a self-hosted blog has many advantages. Let’s keep in mind, firstly the simplicity. You will not have to search for a host to welcome your blog. The rapidity of this format is also interesting. You need to simply sign up, detail some information and you can then publish your very first article. Finally, a very important element, self-hosted platforms are free!
“The host looks after all the updates necessary such as the backups.” (reference: lonos.fr)
However, there are also negative points to note. The development perspectives are limited. Many elements can explain this phenomenon. Firstly, you will be blocked in certain technical actions that you wish to undertake. However, payable options are always available. You will also be blocked when you wish to know the statistics of your article. This element is very boring as you will not have the opportunity to identify the elements that work the best. Furthermore, when owning a self-hosted blog, you will only be able to choose one part of the URL of your blog. Your URL could be wordpress.yourblog.com. Sincerely, professional tools will allow you to create your blog quickly. Among these tools, we can find WordPress, Blogger, Tumblr, Wix, etc.
Determining the theme of the blog
Once your blog is available to the public, it is time to personalise it with a principal them linked to your activity. The CMS that you have chosen will allow you to personalise it following the templates and themes available. It is very important that the theme that you chose has a link to your activity. The theme must please your readers and you. To determine a coherent theme for your blog, choose compatible colours. They need to be lined up with your business’ branding. If you wish to add new colours, choose complementary tints to the ones you already have.
To make your future readers want to read your article, select a readable font. Try a limit yourself to one font and play with the characteristic’s styles like bold, italic and underlined. Also, an essential element is the structure of your blog. This will determine the way your visitors will navigate the blog. A series of questions will help you structure it. We can for example find: “Do I need a menu?”, “Do I have a lot of categories?”, “Is it easy to share content?”, “Can readers leave comments?”, etc.
Create and share content on the blog
Create content that is going to attract and please your target. They must be seduced as soon as they en up on the first page of your blog. Polish the presentation: make a nice welcome page, make nice visuals thanks to online tools like Canva and write a concise presentation sentence.
“Constant quality is necessary.” (Reference: Redacteur.com)
Internet is very broad, and you can find all types of information. To increase your credibility don’t forget to complete the “who we are” page. The readers like to know who they are dealing with. Be transparent in your presentation. Don’t hesitate to add a picture of the writers of the articles to make them more human. Don’t hesitate to explain how your idea of creating a blog is born and why you would like to share your expertise with your readers.
Concerning the writers, it is essential that the articles are structured. It is preferable that they have the following structure:
- Title of the article: it must be catchy and make the reader want to discover more.
- Captivating introduction: the introduction will determine if the reader will continue reading or not. In short: it must be impactful.
- A paragraph title: your article should be split into different sections to be as clear as possible.
- Une idea per paragraph: to not lose the reader through the article, each paragraph should contain a main idea.
- A conclusion: finish your article with a conclusion that resumes all the essential elements of the article.
To this structure, you can add visual elements like images, videos, graphics, etc. Don’t hesitate to put the important elements that should stand out in bold.
Concerning the frequency of the publication, the higher it is the better. However, the more important is the regularity. For this, it is recommended to see the time that you have each week and devote it to the production of an article, its layout and publication. Create an editorial planning to determine the subject that you are going to approach in order to bring diversity. However, always keep in mind that quality is more important than quantity.
To conclude, as you have probably understood all along with this article, the creation of a blog and the redaction of articles are essential. Indeed, the articles that you are going to publish will allow you to push your expertise in a domain in which you ply, but also to inform your future clients on the products that you wish to buy. As a reminder, when you are going to decide to create your own blog, 5 steps are crucial to know: identifying the principal subject of the blog, identifying a domain name, the choice of CMS, determining the theme of your blog and finally creating sharing content. Once all these steps are put in place, all you need to do is write the articles!
We hope that throughout this article you have discovered new things on the principles of creating a blog. Don’t hesitate to tell us in the comments if you consult our blog frequently! Which ones are your favourites? Which subject interests you the most? Do you have one? We cannot wait to read your comments! if you liked this article don’t hesitate to share it on your social media!